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Search Marketing Strategists

Career Cluster

Information Technology

Focuses on hardware, software, and multimedia. In this field you will design, develop, support, and manage computer systems.

Learn more about this cluster

At a glance

Recommended education
Recommended education
For this career, most jobs require this level of education. It may be possible to qualify for some jobs without this level of education. Recommendation provided by the U.S. Department of Labor.
Bachelor's Degree
Projected growth
Projected growth

This is the expected change in employment for this career in the selected county or state. For example, if a career is expected to double from 100 jobs to 200 jobs, this would show 100%. Due to how projected growth is reported, similar careers may show the same percentage.

These numbers represent the latest 10-year projection period (2018-2028). Data is provided by the Texas Workforce Commission.

N/AN/A

Expected pay range

Expected pay range

This represents the median earnings for this career in the selected county or state. In the range shown, 25% of workers earned less than the bottom salary and 25% earned more than the top salary. Data is provided by the Texas Workforce Commission.

Monthly cost of living

These numbers give you an idea of how much you can spend each month on common expenses with this salary. Percentages are the average a person with no children spends according to data collected by the Bureau of Labor Statistics. These numbers are a starting point and will differ person to person.

Monthly income (before taxes)
N/A
Housing (33%)
Housing
This represents the average percentage of monthly income spent on rent or mortgage, utilities, home or renters insurance, and home improvements. Data is provided by the Bureau of Labor Statistics.
N/A
Transportation (17%)
Transportation
This represents the average percentage of monthly income spent on car payments, auto insurance, public transportation, and ride shares, Data is provided by the Bureau of Labor Statistics.
N/A
Food (13%)
Food
This represents the average percentage of monthly income spent on groceries and preparing meals at home. Data is provided by the Bureau of Labor Statistics.
N/A
Savings and retirement (12%)
Savings and retirement
This represents the average percentage of monthly income spent on 401(k), emergency funds, and life insurance. Data is provided by the Bureau of Labor Statistics.
N/A
Education and loans (10%)
Education and loans
This represents the average percentage of monthly income spent on continuing education and student loan debt. Data is provided by the Bureau of Labor Statistics. Use the federal student loan estimator to estimate loan payments.
N/A
Healthcare and wellness (8%)
Healthcare and wellness
This represents the average percentage of monthly income spent on health insurance, co-pays, fitness memberships, and supplements. Data is provided by the Bureau of Labor Statistics.
N/A
Entertainment (5%)
Entertainment
This represents the average percentage of monthly income spent on shopping, dining out, and leisure activities. Data is provided by the Bureau of Labor Statistics.
N/A
Other expenses (2%)
Other expenses
This represents the average percentage of monthly income spent on clothing, personal care, and services. Data is provided by the Bureau of Labor Statistics.
N/A

Your actual expenses may differ from those listed. You’ll need to account for the amount taken out in taxes each month. Learn more about income tax expenses. Your student loan payments may also differ. To calculate your student loan payments, use the federal student loan repayment estimator.

About search marketing strategists

Find programs for this career
What they do

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Other titles

Digital Marketing Strategist, Digital Media Planner, Internet Marketing Specialist, Marketing Consultant, Online Marketing Consultant, Paid Search Consultant, Paid Search Strategist, Search Engine Optimization Consultant (SEO Consultant), SEO Strategist (Search Engine Optimization Strategist), Social Media Specialist

Skills they need

  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Reading Comprehension - Understanding written sentences and paragraphs in work-related documents.
  • Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Speaking - Talking to others to convey information effectively.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
  • Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
  • Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
  • Coordination - Adjusting actions in relation to others' actions.

Licenses and Certifications they may hold

How to decide which one is right? That depends on an individual’s career path, specialty, and resources.

Certifications

Certifications may be available for this career and can help build knowledge and skills in specific job roles. Explore available certifications

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Learn more
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Median salary for this career is higher than the median salary of all careers in the county selected. Salary data is provided by the Texas Workforce Commission.

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