Public Relations Managers
Career Cluster
Business, Marketing, and Finance
Focuses on making businesses more efficient and productive. In this field, you'll plan, organize, direct, and assess businesses.
Learn more about this clusterAt a glance
Expected pay range
Expected pay range
This represents the median earnings for this career in the selected county or state. In the range shown, 25% of workers earned less than the bottom salary and 25% earned more than the top salary. Data is provided by the Texas Workforce Commission.
Monthly cost of living
These numbers give you an idea of how much you can spend each month on common expenses with this salary. Percentages are the average a person with no children spends according to data collected by the Bureau of Labor Statistics. (external link opens new tab) These numbers are a starting point and will differ person to person.
Your actual expenses may differ from those listed. You’ll need to account for the amount taken out in taxes each month. Learn more about income tax expenses. (external link opens new tab) Your student loan payments may also differ. To calculate your student loan payments, use the federal student loan repayment estimator. (external link opens new tab)
About public relations managers
What they do
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
Other titles
Communications Director, Communications Manager, Community Relations Director, Development Director, Public Affairs Director, Public Relations Director (PR Director), Public Relations Manager (PR Manager)
Licenses and Certifications they may hold
How to decide which one is right? That depends on an individual’s career path, specialty, and resources.
Certifications
Certifications may be available for this career and can help build knowledge and skills in specific job roles. Explore available certifications (external link opens new tab)
Similar careers
View careers in the same field as public relations managers.
Market Research Analysts and Marketing Specialists
Better pay
Median salary for this career is higher than the median salary of all careers in the county selected. Salary data is provided by the Texas Workforce Commission.
In demand
In demand careers have high-growth, high-demand, and emerging jobs critical to Texas. They are based on economic indicators like in demand industries, labor market trends, and economic conditions, provided by the Texas Workforce Commission.
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Fundraising Managers
Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Management Analysts
In demand
In demand careers have high-growth, high-demand, and emerging jobs critical to Texas. They are based on economic indicators like in demand industries, labor market trends, and economic conditions, provided by the Texas Workforce Commission.
Conduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Includes program analysts and management consultants.
Search Marketing Strategists
Better pay
Median salary for this career is higher than the median salary of all careers in the county selected. Salary data is provided by the Texas Workforce Commission.
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
- American Marketing Association (external link opens new tab)
- Council for Advancement and Support of Education (external link opens new tab)
- International Association of Business Communicators (external link opens new tab)
- National Council for Marketing and Public Relations (external link opens new tab)
- National Investor Relations Institute (external link opens new tab)
- Occupational Outlook Handbook: Public relations and fundraising managers (external link opens new tab)
- Public Relations Society of America (external link opens new tab)
- Society for Healthcare Strategy and Market Development of the American Hospital Association (external link opens new tab)