Media Programming Directors
What they do
Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.
Expected pay range
Expected pay range
This represents the median earnings for this career in the selected county or state. In the range shown, 25% of workers earned less than the bottom salary and 25% earned more than the top salary. Data is provided by the Texas Workforce Commission.
About media programming directors
Other titles
Newscast Director, Production Director, Program Coordinator, Program Director, Program Manager, Programming Director, Station Manager, Television Program Director (TV Program Director)
Tasks they perform
- Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.
- Coordinate activities between departments, such as news and programming.
- Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming.
Skills they need
- Speaking - Talking to others to convey information effectively.
- Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Reading Comprehension - Understanding written sentences and paragraphs in work-related documents.
- Coordination - Adjusting actions in relation to others' actions.
- Time Management - Managing one's own time and the time of others.
- Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
- Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.
- Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
Licenses and Certifications
How to decide which one is right? That depends on an individual’s career path, specialty, and resources.
Certifications
Certifications may be available for this career and can help build knowledge and skills in specific job roles. Explore available certifications (external link opens new tab)
Similar careers
View careers in the same field as media programming directors.
Art Directors
Information Technology Project Managers
Public Relations Managers
In demand
In demand careers have high-growth, high-demand, and emerging jobs critical to Texas. They are based on economic indicators like in demand industries, labor market trends, and economic conditions, provided by the Texas Workforce Commission.
Additional career information and resources
Learn more about media programming directors with these helpful sites.
- Country Music Association (external link opens new tab)
- Directors Guild of America (external link opens new tab)
- National Association of Broadcasters (external link opens new tab)
- National Association of Schools of Theatre (external link opens new tab)
- NATPE (external link opens new tab)
- Occupational Outlook Handbook: Producers and directors (external link opens new tab)
- Producers Guild of America (external link opens new tab)
- PromaxBDA (external link opens new tab)
- Public Radio Program Directors Association (external link opens new tab)
- Public Television Programmers' Association (external link opens new tab)