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Marketing Managers

Career Cluster

Business, Marketing, and Finance

Focuses on making businesses more efficient and productive. In this field, you'll plan, organize, direct, and assess businesses.

Learn more about this cluster

At a glance

Recommended education
Recommended education
For this career, most jobs require this level of education. It may be possible to qualify for some jobs without this level of education. Recommendation provided by the U.S. Department of Labor.
Bachelor's Degree
Projected growth
Projected growth

This is the expected change in employment for this career in the selected county or state. For example, if a career is expected to double from 100 jobs to 200 jobs, this would show 100%. Due to how projected growth is reported, similar careers may show the same percentage.

These numbers represent the latest 10-year projection period (2018-2028). Data is provided by the Texas Workforce Commission.

N/AN/A

Expected pay range

Expected pay range

This represents the median earnings for this career in the selected county or state. In the range shown, 25% of workers earned less than the bottom salary and 25% earned more than the top salary. Data is provided by the Texas Workforce Commission.

Monthly cost of living

These numbers give you an idea of how much you can spend each month on common expenses with this salary. Percentages are the average a person with no children spends according to data collected by the Bureau of Labor Statistics. These numbers are a starting point and will differ person to person.

Monthly income (before taxes)
N/A
Housing (33%)
Housing
This represents the average percentage of monthly income spent on rent or mortgage, utilities, home or renters insurance, and home improvements. Data is provided by the Bureau of Labor Statistics.
N/A
Transportation (17%)
Transportation
This represents the average percentage of monthly income spent on car payments, auto insurance, public transportation, and ride shares, Data is provided by the Bureau of Labor Statistics.
N/A
Food (13%)
Food
This represents the average percentage of monthly income spent on groceries and preparing meals at home. Data is provided by the Bureau of Labor Statistics.
N/A
Savings and retirement (12%)
Savings and retirement
This represents the average percentage of monthly income spent on 401(k), emergency funds, and life insurance. Data is provided by the Bureau of Labor Statistics.
N/A
Education and loans (10%)
Education and loans
This represents the average percentage of monthly income spent on continuing education and student loan debt. Data is provided by the Bureau of Labor Statistics. Use the federal student loan estimator to estimate loan payments.
N/A
Healthcare and wellness (8%)
Healthcare and wellness
This represents the average percentage of monthly income spent on health insurance, co-pays, fitness memberships, and supplements. Data is provided by the Bureau of Labor Statistics.
N/A
Entertainment (5%)
Entertainment
This represents the average percentage of monthly income spent on shopping, dining out, and leisure activities. Data is provided by the Bureau of Labor Statistics.
N/A
Other expenses (2%)
Other expenses
This represents the average percentage of monthly income spent on clothing, personal care, and services. Data is provided by the Bureau of Labor Statistics.
N/A

Your actual expenses may differ from those listed. You’ll need to account for the amount taken out in taxes each month. Learn more about income tax expenses. Your student loan payments may also differ. To calculate your student loan payments, use the federal student loan repayment estimator.

About marketing managers

Find programs for this career
What they do

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Other titles

Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Marketing Manager, Product Manager

Skills they need

  • Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Reading Comprehension - Understanding written sentences and paragraphs in work-related documents.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Speaking - Talking to others to convey information effectively.
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Persuasion - Persuading others to change their minds or behavior.
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Negotiation - Bringing others together and trying to reconcile differences.
  • Coordination - Adjusting actions in relation to others' actions.

Licenses and Certifications they may hold

How to decide which one is right? That depends on an individual’s career path, specialty, and resources.

Certifications

Certifications may be available for this career and can help build knowledge and skills in specific job roles. Explore available certifications

Similar careers

View careers in the same field as marketing managers.

Online Merchants
In demand

In demand careers have high-growth, high-demand, and emerging jobs critical to Texas. They are based on economic indicators like in demand industries, labor market trends, and economic conditions, provided by the Texas Workforce Commission.

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Learn more
Public Relations Managers
In demand

In demand careers have high-growth, high-demand, and emerging jobs critical to Texas. They are based on economic indicators like in demand industries, labor market trends, and economic conditions, provided by the Texas Workforce Commission.

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Learn more
Public Relations Specialists
Better pay

Median salary for this career is higher than the median salary of all careers in the county selected. Salary data is provided by the Texas Workforce Commission.

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Learn more
Market Research Analysts and Marketing Specialists
In demand

In demand careers have high-growth, high-demand, and emerging jobs critical to Texas. They are based on economic indicators like in demand industries, labor market trends, and economic conditions, provided by the Texas Workforce Commission.

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Learn more