Market Research Analysts and Marketing Specialists
Career Cluster
Energy
Focuses on oil, gas, wind and other energy sources. In this field, you will design, plan, maintain, and distribute energy.
Learn more about this clusterAt a glance
Expected pay range
Expected pay range
This represents the median earnings for this career in the selected county or state. In the range shown, 25% of workers earned less than the bottom salary and 25% earned more than the top salary. Data is provided by the Texas Workforce Commission.
Monthly cost of living
These numbers give you an idea of how much you can spend each month on common expenses with this salary. Percentages are the average a person with no children spends according to data collected by the Bureau of Labor Statistics. (external link opens new tab) These numbers are a starting point and will differ person to person.
Your actual expenses may differ from those listed. You’ll need to account for the amount taken out in taxes each month. Learn more about income tax expenses. (external link opens new tab) Your student loan payments may also differ. To calculate your student loan payments, use the federal student loan repayment estimator. (external link opens new tab)
About market research analysts and marketing specialists
What they do
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Other titles
Business Development Specialist, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher
Skills they need
- Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Reading Comprehension - Understanding written sentences and paragraphs in work-related documents.
- Writing - Communicating effectively in writing as appropriate for the needs of the audience.
- Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Speaking - Talking to others to convey information effectively.
- Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
- Mathematics - Using mathematics to solve problems.
- Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Persuasion - Persuading others to change their minds or behavior.
- Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
Licenses and Certifications they may hold
How to decide which one is right? That depends on an individual’s career path, specialty, and resources.
Certifications
Certifications may be available for this career and can help build knowledge and skills in specific job roles. Explore available certifications (external link opens new tab)
Similar careers
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Management Analysts
Better pay
Median salary for this career is higher than the median salary of all careers in the county selected. Salary data is provided by the Texas Workforce Commission.
Conduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Includes program analysts and management consultants.
Business Intelligence Analysts
Better pay
Median salary for this career is higher than the median salary of all careers in the county selected. Salary data is provided by the Texas Workforce Commission.
Produce financial and market intelligence by querying data repositories and generating periodic reports. Devise methods for identifying data patterns and trends in available information sources.
Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Advertising Sales Agents
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
- American Association for Public Opinion Research (external link opens new tab)
- American Bankers Association (external link opens new tab)
- American Marketing Association (external link opens new tab)
- Association of Independent Information Professionals (external link opens new tab)
- ESOMAR (external link opens new tab)
- Insights Association (external link opens new tab)
- News Media Alliance (external link opens new tab)
- Occupational Outlook Handbook: Market research analysts (external link opens new tab)
- Qualitative Research Consultants Association (external link opens new tab)
- Special Libraries Association (external link opens new tab)